On Reading Intentions: A Parable

A Parable

On the Wednesday before Thanksgiving, Joe went to his office party. They had great festivities and even gave away a free frozen turkey. Joe, who had only been employed by the company for 9 months, happened to win the frozen turkey.

Like he always did after work, Joe waited at the bus stop to ride the bus home to his flat from work. He carried his briefcase in one hand and cradled the turkey under his arm like a giant football.

He noticed a man, disheveled and slightly dirty, sitting on the bus stop bench. They gave each other a nod.

The wind whipped up, and Joe’s hat blew off his head. The disheveled man caught it and handed it back to Joe as they both laughed. Soon they were engaged in conversation where Joe learned that the man’s name was Jeremiah. He was a short-term laborer working on a project for the week. He had five kids and struggled to make ends meet.  In fact, he wasn’t getting paid for this job until next Monday.

Soon, Joe’s bus pulled up with the brakes hissing. As Joe stood up, he thought, "I have money for my own turkey, plus I’m a single guy; I can find something."

As Joe stood up, he handed the turkey to Jeremiah and said, "Here. Happy Thanksgiving. Enjoy."

Jeremiah actually felt his eyes filling with tears as he thought about his kid’s excitement about having a real Thanksgiving dinner.

Joe arrived as his flat, grabbed a drink, and sat down on the couch reflecting on his day. 

Jeremiah got home and called the kids together. They rushed excitedly around the turkey. He started to unwrap the turkey, only to have a puzzled look on his face. The turkey felt so real, but as he continued to unwrap it, he realized it was not a real turkey at all.

He gazed at it and was confused. Joe must be one of the cruelest men in the world.

Dominate The Existing to Change the Future

It not only takes energy and effort to get the owner to buy into change, it also takes energy to get the other salespeople to buy into it. By experiencing success yourself, you are able to find some of the forward thinking salespeople and allow them to be early adopters. They can become your advocates and walking testimonials for further implementation.

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